Gel face primer for long-lasting makeup
Details
Power Grip Primer is the #1 Primer in America.*
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Why you’ll love it:
- Gel primer formula grips makeup
- Gives skin a long-lasting, naturally dewy finish
- Translucent finish gel primer works on all skin tones
- Non-comedogenic
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Ingredients
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
NET WEIGHT 0.811 FL oz / 24 mL
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium AscorbylPhosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-HexanediolMay Contain:Blue 1 (CI 42090), Yellow 5 (CI 19140)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use
How to apply Power Grip Face Primer:
- Apply primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
- Allow 30 seconds to set before applying makeup.
FAQs
What is Gripping Primer?
A gripping face primer is a makeup product designed to create a smooth, long-lasting base for foundation and other makeup. Gripping primer can help your makeup adhere better to your skin and may allow foundation and other complexion products to glide on more smoothly and evenly.
Is Gripping Primer Good for Oily Skin?
Yes, individuals with oily skin types may use a gripping face primer. Gripping primers can help to create a barrier between your skin and makeup, helping makeup to adhere to oily skin better.
Is the Power Grip Gripping Primer Acne Safe?
The e.l.f. Cosmetics Power Grip Primer is generally considered compatible for acne-prone skin. It’s formulated to be non-comedogenic, meaning it’s designed not to clog pores. However, it’s important to note that everyone’s skin is different so it’s always a good idea to patch test the product on a small area of the skin before applying it to your entire face.
Does Gripping Primer Feel Sticky?
Gripping primers can have a slightly sticky or tacky feel on the skin, but this is intentional and serves a purpose. The stickiness is what gives these primers their “gripping” quality. Some benefits of a sticky face primer include enhanced makeup adhesion, improved staying power, and a smoother application. It’s important to note that while the primer may feel sticky upon initial application, this sensation typically dissipates as the product settles into the skin and as you apply your makeup over it. The end result should be a smooth, long-lasting makeup look.
Is Power Grip Primer Sticky?
Yes, the e.l.f. cosmetics Power Grip Primer does have a sticky feel when initially applied. This stickiness is an intentional feature of the product and is what gives it its “gripping” quality. The tacky texture helps makeup adhere better to the skin and improves its longevity throughout the day. The sticky texture of Power Grip Primer may help makeup to stay in place longer and can create a smooth base for makeup application.
What Does Power Grip Primer Mean?
“Power Grip Primer” refers to a type of face primer that has a strong ability to hold or “grip” makeup, helping it stay in place for longer periods. The term “power grip” emphasizes its enhanced adherence properties compared to regular primers.
How Do You Use Grip Primer?
To use the e.l.f. cosmetics Power Grip Primer effectively, follow these steps—Start with clean, moisturized skin: Cleanse your face and apply your regular skin care products, allowing them to fully dry. Dispense a small amount: Start with a pea-sized amount. You can always add more if needed. Apply to your face: Gently pat and press the primer onto your skin, focusing on areas where you want your makeup to last longer. Allow it to set: Give the primer about 30 seconds to a minute to settle and become slightly tacky. This tackiness is what gives it its “gripping” power. Apply your makeup: Once the primer feels tacky but not wet, apply your foundation and other makeup products as usual. If you find it too tacky, try using a smaller amount or mixing it with a drop of your moisturizer. For oily skin, focus application on areas prone to shine. For dry skin, ensure you’ve moisturized well before applying the primer.
Is Power Grip Primer Pore Clogging?
The e.l.f. Power Grip Primer is designed to enhance makeup application and longevity without clogging pores, making it a suitable option for most skin types. However, it’s important to note that everyone’s skin is different so it’s always recommended to patch test the product on a small area of the skin before applying it to your entire face.
What’s the Difference Between the Pink and Blue Power Grip Primer?
The main difference between the Power Grip Primer (green face primer) and the Power Grip Primer with Niacinamide (pink face primer) lies in their formulations and specific benefits. Power Grip Primer is our original formula, focused on creating a tacky base for longer-lasting makeup and contains hydrating ingredients such as hyaluronic acid. Power Grip Primer with Niacinamide retains the original gripping properties of our OG Power Grip Primer, but is also formulated with Niacinamide which may help to improve the skin appearance and add moisture.
Do You Apply Primer Before Foundation?
Yes, we recommend applying face primer before foundation. The typical order of application should be: Skincare (moisturizer, sunscreen, etc.) Face Primer Foundation Other makeup products (concealer, powder, etc.)








